INDOOR

Advertising in Public Service Centers (CPCs) aims to attract the attention of people visiting these centers for various government services. The wide range of consumers includes adults from various social and age groups. Formats include posters, banners, advertising stands, screens, and information panels. Advantages include high concentration of people who spend significant time in queues, increasing the likelihood of ad exposure.

Advertising in cinemas includes showing promotional videos before screenings and placing static ads in cinema foyers. The target audience consists of youth, families, and adults visiting cinemas for entertainment. Formats include video ads on screens before movies, posters, and banners in lobbies, branded seating, and stands. Advantages include high viewer engagement as they actively watch the screen before the movie starts, and targeted marketing based on movie genres.

Elevator advertising involves placing posters and screens inside elevator cabins in residential, office, and commercial buildings. The target audience includes building residents, office workers, and shopping mall visitors. Formats include posters, electronic screens, and animated videos. Advantages include close proximity to viewers and extended exposure time during elevator rides.

Airport advertising covers a broad range of media placed in waiting areas, check-in counters, baggage claim areas, and other high-traffic locations. The target audience includes passengers, their companions, and airport staff. Main formats are digital displays, banners, stands, video screens, ads on baggage carts, and branded rest areas. Advantages include high-income and purchasing power of the audience, extended waiting times (increasing the likelihood of ad exposure), and international reach.

Indoor advertising offers unique opportunities to capture the attention of target audiences in various public and commercial spaces. With a wide range of formats and strategically important locations, such as CPCs, cinemas, elevators, and airports, it helps companies effectively promote their products and services, increasing brand awareness and stimulating demand.