Guarantee of the best prices
BTL & Event agency in Kazakhstan
from 30 minutes
discounts
Kazakhstan
24 hours
Our services:
PROMO
BTL
ATL
EVENT
The advertising agency MEDIAPORT in Almaty provides a full range of marketing services — from strategy development, creative and production to launching comprehensive advertising campaigns across all media, including digital
Order advertising in the media:
Submit your request, and our manager will contact you within 30 minutes.
By clicking “Submit”,I agree to the privacy policy.
Cost
from 500,000 KZT
Launch deadline
from 1 day
Services for organizing and conducting events (BTL and event) are a crucial part of marketing strategies aimed at direct interaction with the target audience, increasing customer loyalty, and strengthening brand image. These services involve a comprehensive approach to planning, preparing, and executing various events, from promo actions and corporate events to large festivals and exhibitions.
Understanding client needs
Transparent pricing
Guarantee of the best prices
Adherence to placement deadlines
Organization of BTL Events
BTL (Below the Line) events are designed to directly impact consumers using unconventional and creative promotional methods. Key services in this area include:
Promo Actions: Organizing and conducting events at point of sale locations, shopping centers, streets, and other public spaces. Promoters conduct tastings, distribute product samples, and host contests and games to attract attention and stimulate purchases.
Tastings and Sampling: Conducting tastings and distributing free product samples allows potential customers to personally assess the quality and taste of the products. This is an effective way to increase interest and trust in the brand.
POS Materials: Developing and placing advertising materials (stands, banners, product displays) at points of sale to attract shoppers’ attention and encourage impulse purchases.
Mobile Promotions: Using branded vehicles and mobile stands to conduct promotions at various locations throughout the city. This helps reach a broad audience and enhance brand recognition.
Organization of Event Activities
Event activities (event marketing) involve organizing and conducting events for various audiences, from company employees and partners to the general public. Key services in this area include:
Corporate Events: Planning and hosting corporate parties, team-building activities, anniversaries, training sessions, and conferences. These events aim to strengthen team spirit, motivate employees, and enhance their loyalty.
Product Presentations and Launches: Organizing product presentations and launches, including press conferences, parties, and showcases. These events effectively introduce new products and attract media and target audience attention.
Exhibitions and Fairs: Participating in exhibitions and fairs, as well as organizing own stands and pavilions. This provides an opportunity to showcase products, establish new contacts, and make deals with potential partners.
Concerts and Festivals: Organizing cultural and entertainment events such as concerts, festivals, sports competitions, and other large-scale activities. These events help strengthen brand image and attract a broad audience.
Business Forums and Seminars: Conducting business events, including forums, seminars, round tables, and workshops. These facilitate experience sharing, business networking, and promotion of the company’s expert image.
The process of organizing and conducting events includes several key stages:
Planning: Developing the event concept, setting goals and objectives, creating a budget, and preparing an event plan. It is important to consider all details, from selecting the venue to developing the script and program.
Preparation: Finding and booking the venue, selecting and recruiting necessary personnel, purchasing equipment and materials, and creating promotional and informational materials. This stage involves thorough planning of all organizational aspects.
Execution: Carrying out the event according to the plan and script. This includes setting up and adjusting equipment, coordinating staff, greeting and assisting guests, and conducting contests and entertainment programs.
Analysis and Reporting: After the event, an evaluation of its effectiveness is conducted. Feedback from participants is collected and analyzed, results are assessed, and alignment with set goals is reviewed. Based on the data, a report is compiled, and recommendations for improving future events are provided.
Organizing and conducting events (BTL and event) requires a professional approach, creativity, and attention to detail. Well-executed events help strengthen relationships with clients and partners, increase brand recognition and loyalty, and achieve the company’s marketing
